About Us/Privacy Policy

Our Vision

At Vitality Complete Dental Care, Stokesley, North Yorkshire, we operate independently, free from NHS targets and time pressures with an aim to provide the treatment YOU want and need.

Routine Private dental treatment is at the heart of Vitality Dental Practice with flexible dental plans from only £13 per month.

You’ll find our service gentle, friendly & affordable. Feel at ease in our stylish & relaxing surroundings.

We’ve invested time and resources to bring you advanced standards of dental care too including dental implants by Dr David Veige & Dr Haytham Abbas, invisalign clear braces, as well as anti ageing treatments for men & women.

All our dentists adhere to the rules governing the profession under strict guidance from the General Dental Council (GDC) “Standards for Dental Professionals”.

With free car parking, we are ideally located next to HSBC at 21 High Street, Stokesley call us today on 01642 712 519 or pop in to make an appointment.

Our opening times are.

Monday: 8.30am – 5.30pm

Tuesday: 8.30am – 6pm

Wednesday: 8.30am – 5.30pm

Thursday: 8.30am – 5.30pm

Friday: 8.30am – 4.30pm


Data Protection Privacy Notice for Patients

In providing your dental care and treatment, we will ask for information about you and your health. Occasionally, we may receive information from other providers who have been involved in providing your care. This privacy notice describes the type of personal information we hold, why we hold it and what we do with it.

Information that we collect

We may collect the following information about you:

  • Personal details such as your name, date of birth, national insurance number, NHS number, address, telephone number and email address
  • Information about your dental and general health, including

–       Clinical records made by dentists and other dental professionals involved with your care and treatment

–       X-rays, clinical photographs, digital scans of your mouth and teeth, and study models

–       Medical and dental histories

–       Treatment plans and consent

–       Notes of conversations with you about your care

–       Dates of your appointments

–       Details of any complaints you have made and how these complaints were dealt with

–       Correspondence with other health professionals or institutions

  • Details of the fees we have charged, the amounts you have paid and some payment details

Alpha Dental Group is responsible for keeping secure the information about you that we hold.

Our data protection officer, Ametros, ensures that the practice complies with data protection requirements to ensure that we collect, use, store and dispose of your information responsibly.

Those at the practice who have access to your information include dentists and other dental professionals involved with your care and treatment, and the reception staff responsible for the management and administration of the practice.

How we use your information

To provide you with the dental care and treatment that you need, we require up-to-date and accurate information about you.

We will share your information with the NHS and our private dental plan providers DPAS and Denplan in connection with your dental treatment.

We will seek your preference for how we contact you about your dental care. Our usual methods are telephone, email or letter.

If we wish to use your information for dental research or dental education, we will discuss this with you and seek your consent. Depending on the purpose and if possible, we will anonymise your information. If this is not possible we will inform you and discuss your options.

We may use your contact details to inform you of products and services available at our Practice.

Sharing information

Your information is normally used only by those working at the practice but there may be instances where we need to share it – for example, with:

  • Your doctor
  • The hospital or community dental services or other health professionals caring for you
  • NHS payment authorities
  • The Department for Work and Pensions and its agencies, where you are claiming exemption or remission from NHS charges
  • Private dental schemes of which you are a member.

We will only disclose your information on a need-to-know basis and will limit any information that we share to the minimum necessary.

In certain circumstances or if required by law, we may need to disclose your information to a third party not connected with your health care, including HMRC or other law enforcement or government agencies.

Keeping your information safe

We store your personal information securely on our practice computer system and in a manual filing system. Your information cannot be accessed by those who do not work at the practice; only those working at the practice have access to your information. They understand their legal responsibility to maintain confidentiality and follow practice procedures to ensure this.

We take precautions to ensure security of the practice premises, the practice filing systems and computers

We use cloud computing facilities for storing some of your information. The practice has a rigorous agreement with our provider to ensure that we meet the obligations described in this policy and that we keep your information securely.

We keep your records for 10 years after the date of your last visit to the Practice or until you reach the age of 25 years, whichever is the longer.

Access to your information and other rights

You have a right to access the information that we hold about you and to receive a copy. You should submit your request to the practice in writing or by email. We do not usually charge you for copies of your information; if we pass on a charge, we will explain the reasons.

You can also request us to

  • Correct any information that you believe is inaccurate or incomplete. If we have disclosed that information to a third party, we will let them know about the change
  • Erase information we hold although you should be aware that, for legal reasons, we may be unable to erase certain information (for example, information about your dental treatment
  • Stop using your information – for example, sending you reminders for appointments or information about our service
  • Supply your information electronically to another dentist.

If you do not agree

If you do not wish us to use your personal information as described, you should discuss the matter with your dentist. If you object to the way that we collect and use your information, we may not be able to continue to provide your dental care.


If you have any concerns about how we use your information and you do not feel able to discuss it with your dentist or anyone at the practice, you should contact The Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF (0303 123 1113 or 01625 545745).


Apposite Capital backs dental platform, Riverdale Healthcare, to support its investment in Alpha Vitality Group

Stokesley North Yorkshire – 2 January 2019.

Alpha Vitality Group announce that Apposite Capital, the private equity firm with an exclusive focus on healthcare, together with management, has made a substantial investment in Riverdale Healthcare to part fund their investment in Alpha Vitality Group. Debt for the investment has been provided by Metro Bank.

Alpha Vitality Group is a ten practice dental group operating in North Yorkshire and North East England offering a mix of NHS and private family dental services, implant and referral services  and NHS and private orthodontics. Financial details of the transactions are not disclosed.

Ian Gordon, Managing Director of Alpha Vitality Group commented: “Having spent the last decade developing Alpha Vitality with my partners Ben Wild, David Birkin, Guy Wells and Neeraj Diddee, we felt the time was right to build for the future. Riverdale offers exactly what we are seeking for Alpha Vitality and our team: a blend of business and managerial experience along with a shared ethos for empowering and supporting teams to deliver the dentistry, customer service and staff relations which have allowed Alpha to grow and flourish since 2008. I will continue as Managing Director of Alpha Vitality, working with both my existing partners who have managerial and clinical director roles within Riverdale and, of course, with the new Riverdale management team. Riverdale’s eagerness to work with us has given me real confidence for the future – as has the support and interest in the business from Apposite.”

Mark Seekings, Chairman and CEO of Riverdale Healthcare said: “The management team at Riverdale are delighted to be partnering with Apposite, and investing in the further growth at Alpha Vitality. We feel the Riverdale team offer substantial experience and knowledge of the dental market to this newly formed dental group. Together with the clinical expertise of the Alpha Vitality team and a shared ethos of excellent customer care, we aim to develop Riverdale Healthcare substantially over the coming years.”

Rory Pope, Partner, Apposite Capital who is also joining the board of Riverdale Healthcare, said: “Healthcare services companies are a key focus for Apposite and a sector where we have had excellent outcomes. Alpha Vitality Group is a solid platform which has built a strong reputation with its NHS and private customers. We are delighted to support the combined Riverdale Healthcare and Alpha Vitality Group management team in their ambitions to grow further through acquisition in the North East and across the UK.”

In conjunction with its investment in Riverdale Healthcare, Apposite has introduced Mike McGrath as Non-Executive Director. Mike brings significant experience in both private equity and multi-site roll-outs. He chairs a number of companies including leading consumer law firm, MW Solicitors, and online beauty retailer, CurrentBody.com.

Advisers to Apposite Capital and Riverdale Healthcare: Grant Thornton (corporate finance), Hazlewoods (accounting and tax), Pinsent Masons (legal)

Advisers to Alpha Vitality Group: Dental Elite (corporate finance),

Schofield Sweeney (legal), Swallow & Co, Stokesley (accounting and tax)

Advisers to Metro Bank: Gateley (legal)

Advisers to management: Squire Patton Boggs (legal)


Media contact:

Ian Gordon

Tel: 07785 938574

Email: alphavitality@gmail.com


About Apposite Capital


Apposite Capital is an independent investment firm focused exclusively on healthcare investing in European headquartered companies operating in healthcare services, social care services, medical products, pharmaceuticals and pharmaceutical services, and digital health.

The firm operates at the smaller end of the private equity market, providing both capital and expertise to businesses offering ‘disruptive’ models that aim to improve or reduce the cost of care provision and which have the potential to become market leaders.

Apposite has an in-depth sector knowledge covering key aspects of the healthcare industry internationally coupled with local insights, an exceptional network and an entrepreneurial mindset which it applies to drive the growth of its portfolio companies.

Apposite was established in 2006 and is headquartered in London, UK.

About Riverdale Healthcare



Riverdale Healthcare is led by an industry leading, dental sector led management team comprising Mark Seekings (Chairman and CEO), Gus Fichardt (Chief Financial Officer) and Chris Aylward (Chief Investment Officer) .The team has been assembled to lead a new consolidation model in the UK dental market founded on shared values; a promise of honesty, integrity and an ethical approach to dental services for its patients.

About Alpha Vitality Group



Alpha Vitality Group is a ten practice dental group operating in North East England and North Yorkshire offering a mix of NHS and private family dental services, implant and referral services  and NHS and private orthodontics.

The first practice, Vitality, was founded in Stokesley in 2008 by husband and wife team Ian and Jayne Gordon. This was closely followed by the first Alpha practice, an acquisition in Catterick Garrison, by Ian Gordon and David Birkin. The other Alpha partners, Ben Wild, Guy Wells and Neeraj Diddee joined the team to expand the group through acquisition and tender as well as a collaboration with Ross Hobson , founder of Windmill Orthodontics. All existing partners are registered dental practitioners and remain as contractors and clinicians following the restructure.

Alpha Vitality Group is headquartered in Stokesley, North Yorkshire.